GURGIA
CHARITEES
CHARITEES
PACKAGING / 2025
Gurgia Charitees
A packaging system built around tactility, recognition and the quiet confidence of everyday objects.
VIEW PROJECT ↗WE DESIGNTHE WORLDAROUND AN IDEA.
Designing the worlds around people, places & brands.
SCROLLTO EXPLORE ↓
01 / POINT OF VIEW
Good design doesn't decorate an idea. It gives the idea somewhere to live.
Monarch & Mirth is an independent design consultancy working across disciplines, contexts and scales.
We move between strategy and form, identity and object, detail and system, to make work that feels inevitable rather than merely attractive.
02 / SELECTED WORK2024—26
SMART
ELECTRICALS
ELECTRICALS
BRANDING + PRODUCT / 2025
Smart Electricals
Reframing an electrical category through a clearer brand language and a more considered product experience.
VIEW PROJECT ↗AUREUS
DIGITAL
DIGITAL
INTERFACE + UX / 2024
Aureus
An interface designed to turn complexity into clarity without stripping away character.
VIEW PROJECT ↗03 / SERVICESWHAT WE DO
01Communication
Communication
Design
Identity, packaging, campaigns, editorial systems and the visual language that holds them together.
02Industrial
Industrial
Design
Objects and products shaped by use, material, manufacturing and the culture surrounding them.
03Textile
Textile
Design
Pattern, surface, material stories and textile systems for spaces, products and brands.
04
Consultations
Strategic design direction for founders, teams and brands that need a sharper point of view.
04 / OBSERVATIONS
01
Clarity is not the enemy of character.
02
Useful can still be beautiful.
03
Every detail should earn its place.
04
Design is a way of making decisions visible.
05 / ABOUTMONARCH & MIRTH
Small studio.
Wide lens.
Founded by Dashmesh Singh, Monarch & Mirth is a multidisciplinary design consultancy based between Delhi and London.
We partner with ambitious people and businesses to define what they should look like, feel like and become.
We believe the best work sits somewhere between precision and instinct.
06 / CONTACT